• Advocacy & Campaign Fundraising Platform in Nigeria.
The Roles of the Media in Nigerian Elections

The Roles of the Media in Nigerian Elections

The media plays a crucial role in the Nigerian electoral process, serving as a watchdog and providing a platform for political candidates and parties to express their views and interact with the electorate. The media serves as the conduit for information dissemination, mobilization of voters, and shaping public opinion. In this article, we will discuss the roles of the media in Nigerian elections.

Nigeria has a vibrant and diverse media landscape that has undergone significant transformations in recent years. With a population of over 200 million people, Nigeria has one of the largest media markets in Africa, with a growing number of television and radio stations, newspapers, and online news outlets.

Historically, the Nigerian media has been heavily influenced by the country’s political climate. During the military regime in the 1980s and 1990s, the media was tightly controlled by the government, with many journalists being arrested, harassed, or even killed for reporting on sensitive issues. However, since the return to civilian rule in 1999, there has been a significant expansion of media freedom in Nigeria, although challenges still persist. The Nigeria media platforms are grouped into four major categories.



Television is one of the most popular media platforms in Nigeria, with several national and regional channels available to viewers. The Nigerian Television Authority (NTA) is the oldest and largest television network in the country, broadcasting news and entertainment programs in English and other local languages. Other major television networks include Channels TV, Africa Independent Television (AIT), Arise Television, Television Continental (TVC), and Silverbird TV among others.


Don’t Miss: Roles of Social Media in Modern Political Campaigns



Radio is another important medium in Nigeria, with hundreds of stations operating across the country. Radio broadcasts are available in a variety of languages, including English, Yoruba, Hausa, Igbo and Pidgin English. The state-run Federal Radio Corporation of Nigeria (FRCN) is the largest radio network in the country, operating several national and regional stations. Other popular radio stations include Cool FM, Wazobia FM, Rhythm and Beat FM.



Newspapers have a long history in Nigeria, with the first newspaper, The Lagos Weekly Record, launched in 1859. Today, there are over 100 newspapers in Nigeria, with both print and online versions available. The most widely read newspapers include The Guardian, Vanguard, Punch, and ThisDay. However, print newspapers have faced significant challenges in recent years, with declining circulation and advertising revenues, as more people turn to online news sources.


Digital Media

The rise of digital media has had a significant impact on the Nigerian media landscape, with a growing number of online news outlets and social media platforms becoming increasingly popular. Online news sites such as Premium Times, Sahara Reporters, and The Cable have gained a reputation for independent and investigative journalism, often breaking important news stories that mainstream media outlets are unable to cover.

Social media platforms such as Twitter, Facebook, and Instagram are also widely used in Nigeria, with many journalists and news organizations using these platforms to share news and engage with audiences. Now, lets discuss the roles of the media in Nigerian elections in full details.


The Roles of the Media in Nigerian Elections


#1. Educating the Electorate

Firstly, the media plays a critical role in educating the electorate on the electoral process and the importance of their participation. The media provides information on the date of the election, the various positions being contested, the electoral laws, and regulations governing the process. This helps to create awareness and ensure that voters are well informed before going to the polls. In addition, the media also educates the electorate on the importance of voting, their rights, and the implications of not participating in the electoral process.


You May Like: Impacts of Youth Participation in Nigerian Politics


#2. Promoting Political Campaigns

Secondly, the media serves as a platform for political candidates and parties to communicate their messages to the electorate. This is achieved through interviews, debates, and political advertisements. The media provides candidates with an opportunity to express their views on issues that are important to the electorate. This allows voters to make informed decisions based on the candidates’ positions and not just on party affiliation or other extraneous factors.


#3. Monitoring the Electoral Process

Thirdly, the media serves as a watchdog, monitoring the electoral process, and exposing any irregularities or malpractices. This is important in ensuring that the electoral process is free and fair. The media reports on the conduct of political parties, the actions of electoral officials, and any attempts to manipulate the electoral process. This helps to build public confidence in the process and reduce the likelihood of violence or disputes.


#4. Voter Mobilization

Fourthly, the media serves as a tool for voter mobilization, encouraging citizens to participate in the electoral process. The media plays a crucial role in mobilizing voters, particularly young people who may not be aware of the importance of their participation. Through various media channels, such as social media, television, radio, and newspapers, the media encourages citizens to register to vote, turn out to vote on election day, and be actively involved in the democratic process.


Read: Voter Education in Nigeria: Importance & How to Conduct


#5. Election Reporting & Observation

Fifthly, the media serves as a platform for election monitoring and reporting. The media covers the electoral process, from the start of the campaign to the announcement of the results. This allows citizens to follow the process and understand what is happening. The media also reports on the results of the election, providing information on the winners, losers, and the implications of the outcome. This helps to reduce tension and potential conflict by providing accurate and timely information to the public.


#6. Promoting Transparency and Accountability

Sixthly, the media plays a role in promoting transparency and accountability in the electoral process. Through investigative journalism, the media exposes corruptions and other irregularities that may occur during the electoral process. This helps to promote transparency and accountability and ensures that those responsible for any wrongdoings are held accountable.


#7. Promoting Peaceful Elections

Seventhly, the media plays a role in promoting peaceful elections. The media has the power to promote peace or incite violence. Therefore, it is important for the media to promote peaceful elections by reporting accurately and objectively. The media should avoid sensationalism and inflammatory reporting, which can incite violence and create tension. Instead, the media should promote peaceful coexistence, respect for diversity, and tolerance among political parties and the electorate.


#8. Promoting National Unity

Lastly, the media plays a role in post-election reporting and analysis. The media reports on the aftermath of the election, including the reactions of political parties and their supporters. The media also analyses the outcome of the election, providing insights into the factors that influenced the outcome. This helps to build understanding and consensus around the electoral process and can help to promote unity and national cohesion.


Wrapping up: The Roles of the Media in Nigerian Elections

The roles of the media in Nigerian elections are crucial. From educating the electorate to promoting peaceful elections and providing a platform for political candidates and political parties to engage with the public. However, despite the growth in Nigeria media space, journalists still face significant challenges and risks.

According to Reporters Without Borders, Nigeria ranked 120th out of 180 countries in the 2021 World Press Freedom Index, with journalists facing threats, harassment, and violence from both state and non-state actors. In recent years, there have been several high-profile cases of journalists being arrested or detained for reporting on sensitive issues, such as corruption and human rights abuses.


Related: Impacts of Celebrity Endorsements in Nigerian Politics


Another challenge facing the Nigerian media is the issue of media ownership and control. Many media outlets in Nigeria are owned by politicians or business people with close ties to the government, leading to concerns about editorial independence and the ability of the media to hold those in power to account. In addition, the lack of a robust regulatory framework has also been a concern, with some media outlets accused of spreading fake news and propaganda.

Notwithstanding these challenges, the Nigerian media has continued to play important roles in shaping public opinion and promoting accountability and transparency in Nigeria elections. Journalists and news organizations have been instrumental in exposing corruption and human rights abuses, and in holding politicians and government officials accountable for their actions. The media has also played a vital role in promoting democracy and good governance; fostering public debate and voter engagement.

Leave A Comment